Transmedia Campaign for the Amazing Race - Summer Hiatus
The Amazing race is one of the most exciting reality shows that have surfaced during this generation. Staged as a scavenger hunt type game show, eleven teams of two races around the world! The raceis divided into twelve legs that challenge both the body and the mind. All the clues require the teams to deduce clues, find their ways in foreign countries, interact with locals and perform excited feats! Airplanes, boats, taxis and other public transportation options are used on a limited budget provided by the show. Teams are slowly eliminated at the end of each leg, the first of the last three teams that are left to cross the finish line win ONE MILLION dollars.
The purpose of our transmedia campaign is to connect our viewers (18-54 year old smart phone users) to each other and to create a mini game or scavenger in hopes of creating anticipation for the return of the show. In addition, this encourages fans to participate in the comfort of their everyday lives and see what other Amazing Race fans can come up with the weekly given challenge.
We invite the viewers to participate in a weekly photo scavenger hunt. We have partnered with Instagram and Every Friday on our website, we will post what that they will need to take a picture of on our "AmazingPhotoHunt" app using the Instagram interface with the hashtag #amazingphotohunt and watermark. Whoever posts first, will win a special prize. There will be a winner every week.
Furthermore, the Amazing Race website will be a base to connect all of the platforms. On the website, you will be able to view past episodes as well as view the live Instagram feed of what everyone is posting. In addition, we have created advertisements that will be featured on the backs of buses all over the United States.
We hope to create a sense of excitement and community in connecting the show directly to the audience and allow them to participate in a way that doesn't force them to fly to different countries and do physical, insane challenges. It allows the fans to connect on platforms they are most likely already using on a daily basis such as Instagram, Facebook, Tumblr, and Twitter.
This unique take on the Tower of Hanoi puzzle, tests your abilities to stack scoops of ice cream. Try to complete the combo of flavors by stacking the scoops onto the 3rd cone in
the same order. Don't stack larger ice cream scoops on top of the smaller ones. Otherwise, the ice cream scoops will fall off!